Collectors Universe Jobs

Manager - Digital Marketing Europe (PCGS)

The Manager, Europe Digital Marketing will generate revenue, increase awareness and support the growth of our grading and authentication services focused on PCGS Professional Coin Grading Services in Europe. The position will lead digital and online marketing initiatives in Europe, including but not limited to creation and design of marketing content, promotions, campaigns and execution on PCGS websites, mobile-optimized and mobile App’s and social media channels and digital advertising programs. The position will be responsible for developing and executing revenue generating partnerships and advertising programs throughout Europe with media companies, dealers, websites and other businesses.

Collectors Universe, Inc. (NASDAQ: CLCT) is the leader in third-party authentication and grading services for high-value collectibles worldwide.  PCGS sets the stand in coin grading, authentication and informational services and is expanding rapidly around the globe with new offices in Europe and Europe. 

Essential Duties and Responsibilities:

Leads and manages PCGS digital advertising partnerships, brand marketing, design, website content, digital initiatives, and campaign execution in Europe, including but not limited to:

  • Revenue Creation:  responsible for developing and executing partnerships with media, dealers, auction houses and other advertising partners throughout Europe.  This position will have primary responsibility for monetization of PCGSEurope.com and other international marketing websites, email, mobile, social media and public relations promotional partnerships, campaigns and execution.
  • Marketing Coordination:  plan, create and execute digital-centric marketing plans and initiatives for PCGS vertical segments in Europe.  Develop, plan and execute all activities related to conceptualizing and implementing market strategy and achieving marketing targets focused initially on PCGS coin grading and authentication services.
  • Creative Design:  responsible for online creative process ranging from an entire website build, campaign development to supporting PCGS with creative support; entails creative brief, wireframes, mock-ups, copy writing, design and promotional content to acquire new, retain and grow relationships with PCGS most profitable customers.
  • Website Design:  spearheads creation and execution of brand websites design, content and campaigns tailored to Europe marketplace, working closely with PCGS IT and outside vendors. Also, performs complete testing of all digital applications in market. Updates designs and wireframes based on end-user, internal feedback and surveys.
  • Online Marketing:  builds and launches online and mobile marketing campaigns to generate awareness and (targeting collectors and dealers) for website traffic generation for PCGS using innovative and integrated marketing solutions, including SEO/SEM, video, social media, website design and integration, email and online advertising.
  • Language/Local Market Expertise:  as the lead marketer for PCGS in Europe, this position is expected to effectively write and execute copy in local language, oversee and edit in local languages and customize/direct all aspects of marketing in language to optimize performance and market penetration in Europe. While fluency in French or German is a requirement, ideally this position would be conversant in several other European languages.
  • E-mail Marketing:  administers the creation and deployment of direct marketing initiatives, including but not limited to regularly-scheduled e-newsletters, special offer incentives, promotional programs, etc.
  • Public Relations:  ability to effectively develop and execute press and media relations in Europe to build awareness of the PCGS brand.
  • Social Media:  heads creation and deployment of all social media activations and marketing campaigns (integration with YouTube, LinkedIn, Twitter, Facebook and user-generated and -supplied content submissions), including leveraging feedback from clients and fans/registered users of PCGS mobile/web products.  Experience marketing and managing campaigns in social media platforms in Europe.
  • Search Engine Optimization:  utilizes knowledge of SEO best practices and strategies in Europe to execute SEO integration within all PCGS’ digital platforms.
  • Oversees continued research and implementation of current trends and strategies to maximize resources for enhanced marketing effectiveness and efficiencies.
  • Support customer service, client relations and business development teams with product collateral, demos, presentations, promotions and other campaigns to drive leads and build awareness of PCGS products.
  • Marketing Analytics:  track and report campaign and website performance utilizing Google Analytics, Silver Pop and other analytics tools to assess and optimize campaign performance.  The ideal candidate should be adept at eCommerce, data tracking and using metrics to identify, interpret and capitalize on marketing trends.  Candidate should be an upstart-high potential who is adventurous yet comfortable stretching boundaries and, as well as a collaborative member of the team.
  • Utilizes CRM/database and SilverPop email solutions, including online forms for program management, e-newsletter registrations, membership program subscriptions, promotional programs, etc. for real-time information sharing and customized marketing implementation. 
Knowledge, Skills, Abilities Required:
  • Bachelor’s degree required.  Masters degree, including International MBA or other advanced degree preferred.
  • Fluency (written and verbal) in French or German and English required, multi-lingual skills preferred in other European languages.
  • Be creative, dynamic, passionate and ready to build brand awareness and revenue for PCGS with collectors and dealers throughout Europe.
  • Minimum 2 years experience in digital development and management in Europe, including a minimum of 1-2 years experience with firsthand creation, deployment and maintenance of websites, mobile sites, e-commerce shops and social media pages tailored to attract and retain customers (B2B or B2C) in Europe
  • Experience building high-traffic and lead generating e-commerce websites, with search marketing and optimization, social media and public relations in Europe required.
  • Strong quantitative and analytical skills, ability to articulate and formulate plans with data
  • Ideal candidate will be proficient in several of the digital development creative applications using Adobe products, Photoshop, Illustrator, InDesign, Flash, Dreamweaver, Fireworks, Contribute and After Effects.  Experience working with video creation and editing and motion graphic design is preferred.
  • Strong writing, analytical, communications and organizational skills.
  • Must be comfortable working in a fast-paced environment working on multiple projects at the same time.
  • Must be comfortable engaging and managing third-party agencies and vendors to execute specific functions of PCGS/Collectors Universe digital platforms.
  • Must be comfortable working additional hours as needed (nights and weekends) in order to ensure on-time deployment of platforms.
  • Ability to take direction or work autonomously when needed.
  • Must be passionate and want to participate in a game changing fast-paced growth environment
  • Position is based in our Paris, France or Santa Ana, CA office.
  • Employees based in the U.S must be U.S. Citizens
  • International travel required; could be up to 50% of the time depending on base location.
About us:
  • Collectors Universe is the leader in third-party authentication and grading services for high-value collectibles. Checkout www.collectors.com to learn more.
  • PCGS is the standard in coin grading, authentication and informational services worldwide.
  • Equal opportunity employer. 
How to apply:  Please submit your cover letter and resume today to jobs@collectors.com.

To apply, email jobs@collectors.com